It’s been a while since our last blog post and I’ve been thinking about where to start. So I thought I’d share a couple cool things that happened at the end of 2017 that have had a big impact.
Beer Advocate Magazine ran a terrific article on Mad Hops, a whole page! It told our story to perfection, check it out: BeerAdvocate.com/articles/16512/hopping-mad-about-flavor/. The best part is this article created the “gift that keeps on giving” throughout the past Christmas season. Our e-commerce business has exploded with interested beer aficionados worldwide who are intrigued by the concept of flavoring inexpensive and light beer.
This is important in our marketing efforts because we already know people who try Mad Hops turn from skeptical to delighted with their first taste. Tasting is truly believing. Now we’re learning that people who read or inform themselves about our product are willing to try before they get to taste. This means online and traditional marketing will work for us to get the word out.
In 2018 we will be focusing on this principle to reach out across the US to our two core demographics, young beer drinkers on a budget and people who drink light beer for health or fitness reasons (or people who just don’t want the calories associated with craft beer.
In a couple weeks we’ll be rolling out two exciting new flavors where we will be using online and traditional marketing to get the word out. Oh, we’ll also be mining our 2017 customers and social media followers as well. Stay tuned!